Advantages and Disadvantages of Advertising
Advertising refers to the commercial promotion of products and services to increase sales. Advertising can take place through various media, including television, newspapers, and billboards. Advertising informs buyers about the availability and encourages them to buy a product or service.
Advertising’s primary goals are:
* Increased usage of a product, and thus more orders.
* Increase brand recognition and create new customers.
* To get feedback from customers about a product.
* To signify the introduction of new products or the replacement of existing ones.
Advertising can be used for many purposes. Advertising can be used for more than just promoting commercial products. The public can also educate and motivate them about non-commercial topics like AIDS, deforestation, or family planning. Advertising is powerful media that can reach far-flung audiences. Many ads are also available on the internet these days.
In most cases, these ads have succeeded in connecting users with the information they need. Some countries make it compulsory for broadcasters to show advertisements related to consumer interests to prevent the complete commercialization and exploitation of electronic media. These advertisements are used to educate the public about various moral and social issues.
Some people, however, are keen to expose the negative aspects of advertising. The effect advertisements have on an individual’s mind, and past experiences will determine how they affect him. Ads that make false claims are easy to attract young children. After seeing the publicity, people also complain about smoking and alcohol consumption.
In many cities around the globe, excessive advertising is a problem. It is easy for manufacturers to make misleading claims about products and influence people’s minds. Companies are asked to retract any negative or false claims in their advertisements and to pay the penalty for making false claims.